Today we have another trip report from Marguerite Swope, designer and owner of Ivy Reed who’s writing of her experiences showing at Atelier. By the way, Atelier is based out of Santa Fe, New Mexico. And people say there’s no fashion industry here.…
Tag: Merchandising
Launch report: Children’s Club 3/08
Project trade show review 2/08

I don’t know how many of the shows I’ll be able to review. Hopefully we’ll get in more trip reports next week so you don’t get just my side of things. I’m rating shows according to criteria loosely defined as follows:
- Good/bad for buyers/exhibitors
- Ambiance and show amenities if any (computer access, free water or food etc)
- What products and sort of vendors there
- Buyers said and Exhibitors said (all hearsay)
- Ease of getting there (location, where was it)
- Advice: which DEs should show there if any
- Cost if known, presumed value
- Comparison with other show if appropriate (situ begs it)
- Miscellaneous
Unfortunately, there’s no way around it.…
News from you 10/8/07
It’s Monday, a holiday in both the US and Canada so light posting is definitely in order. I don’t know about the east coast but Columbus Day is politically charged in the Southwest. It’s Thanksgiving Day in Canada so I’ve provided another edition of News From You.…
Naming a product line pt.68
Between Miracle and me, I don’t know how many entries we’ve written about product and company naming, hence pt.68. Chalk it up as one of my affectations. This entry is about Misty who does have the book but was getting inordinate influence from well meaning friends.…