Tag: Sales and Marketing

How to get full price or The indie eco-system: Retail on the ropes

As manufacturers, you depend on getting full price for your stuff but are you always aware of the interplay at retail? Think about it; how your partners in independent and specialty stores are faring should concern everyone including consumers.

Two recent blog posts highlight the problem, first was from the Robin Report in Derailing the showroom scare:

A recent [study] revealed that 70 percent of consumers ages 25 to 54 with smart phones use them to comparison shop, up from 62 percent a year ago.