So you think you know a lot about shopping? I found a link to a Psychology of Shopping quiz on a psych site (hey, that rhymes) that may prove otherwise. For somebody who loathes and detests shopping, I did pretty well. I erred on #2 (color) scoring 9 of 10 correctly. What’s your score?
In a manner of speaking, I cheated. Specifically, I’ve read Paco Underhill; retail anthropologist extraordinaire -his books are loaded in my lower right side bar for a reason (everybody should get the answer to the first question). I cannot sufficiently stress the importance of reading his books if you’re in manufacturing or retail. Particularly if you hope to weather the changes that the aging populace of baby boomers will continue to bring to the marketplace. The needs of baby boomers are not static.
Don’t assume these changes won’t affect you because you’re not making clothes or products for this market. Baby boomers will have the pull to alter the standards of the retail environment, so sooner or later, you’ll have to get with the program if you expect to have any longevity. These books will permanently alter your thinking. It’ll give you the insight to know why some stores or products are doomed to fail -and for surprising reasons (like packaging). You shouldn’t be one of them.