A bridge line refers to a pricing and styling category of misses apparel. Typically, bridge designers are one notch under designer lines. Bridge lines have more unique styling than contemporary misses but are -usually- not as pricey as designer lines. The hierarchy with regard to styling, price and exclusivity from highest to lowest is:
- Haute Couture
- Designer RTW
An example of an up and coming bridge designer would be a DE named Hilton Hollis; I’ve been looking at his stuff lately [he’s talented but needs some guidance focusing and weeding his line; some of his things are orphans and just do not go together]. A lot of bridge designers are DEs. Once they get their acts together, they often move up to the category of designer level apparel. Price-wise, these days bridge and designer lines are pretty competitive although bridge lines have the reputation of being edgier and riskier design-wise. The designer lines are more established with a patina of respectability.
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