Sometimes I find interesting tidbits in WWD. I don’t write about them much because none of the links are live unless you’re a subscriber. Anyway, I thought to mention this from today’s issue…
Elie Tahari Ltd. has opened a freestanding store in Atlanta …shoppers were buying $1,000 prewashed leather jackets and $600 dresses well suited for New Year’s Eve.
…because I’ve said repeatedly that you can wash leather. People like to argue with me about that. Now we’ve got the likes of Elie Tahari selling prewashed leather coats (the website says they cost $1,200) so I rest my case.
Then WWD had an interesting article today entitled Ladies who Launch. It was about 4 different start ups who are “determined to make their new collections the next big thing”.
The first profiled was Sophie Simmons who got her feet wet in bridal but decided to move into lingerie. Her debut line is Dessous and she’s launching with -count ’em- nine pieces (see, it’s not just me). By the way, a message to all of you out there, please have a website up and running before you get any press. I couldn’t find one for Sophie -who wants to slog through all the results for dessous+sophie simmons?
The second launcher is The Avant , an interesting collaborative of 3 -perhaps more- designers. From WWD:
The Barcelona-based contemporary line is the collaborative effort of three women living in various European zip codes – Barcelona’s Silvia Garcia Presas, Amsterdam’s Nicole Schutz and London’s Lucy Fine – as well as numerous other guest players around the Continent who contribute to the collective. Amazingly, says Presas, “we work by e-mail, basically, and see each other twice a year.” Schutz handles knitwear, Fine does accessories, and, as creative director and brainchild, Presas is the glue that brings all the pieces together.
The third designer profiled is Bahar Shahpar of Agricult (I couldn’t find her on the web either) who seems to share many of the philosophies you’ll find embodied on this site -that ecologically sane apparel is not incompatible with cogent manufacturing. The article says in part:
Even the frontier influence at the core of her collection is significant: “It’s the spirit of pioneer women,” she explains. “There are so many parallels to our modern times. These were women who were not afraid of work, who were aggressive and leaders in their own right. It was a completely new environment and they had to start from scratch. That’s what people are realizing today. Environmental issues, social issues – we can’t just keep sticking to the status quo.”
The fourth label mentioned is Flowers of Romance run by two sisters named Monica and Maureen Meyers (they could have named it 3M!). WWD says
Flowers of Romance is exactly the kind of collection the name suggests: soft, feminine, romantic clothes, but sans the froufrou frills popular in seasons past. The offerings include gentle patchwork vests and skirts in hand-dyed linen; allover embroidered jackets that hint of Art Nouveau designs, an oft-cited influence for Monica and Maureen, as well as embellishments like hand-stitched stuffed heart charms and twisted floral appliquÃ©s.
But then WWD also says the pieces can be described as “handcrafted, homespun quality … simple, almost homely, silhouettes”. Of all the lines mentioned, this last one was also the priciest with wholesale running from $148 for a cotton jersey shirt to $1,250 for an antiqued lace dress.
It seems that WWD’s description runs perilously close to “home patterns” and “home-made” but I couldn’t find this company on the web either so I wouldn’t know.
The lesson to take from this is that if you’re getting any press, you should have a website that’ll land on Google’s first page. Be sure to use your label, real name and product description as key words to assist running searches.