1. People who are passionate about growing a great company (growth and building something big). Starting and running a finely oiled enterprise is fun. These are traditionally defined entrepreneurs and sales people who will be successful in socially defined financial terms.
2. People who are passionate about creating a great product (craft and process). Having an opportunity to get better at what they do is a great motivator. This group can include employees or entrepreneurs. As entrepreneurs, they prefer conservative if not limited growth, what’s necessary to keep the enterprise solvent.
3. People who are passionate about their families and outside interests. Their occupation is an adjunct to support their lifestyles. They can be employees, salespeople or entrepreneurs. They need stable income which can sometimes mean becoming adapting to a larger scale (the top group).
Each group has different education needs. I know there is crossover between them but do the best you can. Tell me if you fall in one, two or three. Thanks! Image courtesy via