As the popularity of this blog has grown, I’m getting an increasing number of emails and phone calls from DEs (designer-entrepreneurs) who are utterly shameless. They have not bought my book -and they’re very open about not intending to- but they think it’s my job to answer their questions. I got a call from a girl in CA yesterday who doesn’t feel she needs to buy my book because she bought some of those other books and they were useless. Why is that my fault? My book has 40 five-star reviews on Amazon, those other books don’t come close. Others say they don’t need my book and I get it, I really do but if they don’t need it, then why are they asking me questions? Then, other people think they don’t need it because they read the blog. If that’s you, trust me, this blog does not duplicate information that’s printed in the book. I don’t cannibalize my own sales. Or maybe this will convince you. I got this email from a book buyer yesterday.
I had borrowed a copy of your book from the library and thought it was great. We’ll certainly make good use of it in our business. (see http://www.vomax.com)
Thanks again –
When I asked for reprint permission, he added this addendum:
By the way, I got a dozen or so books from the library, read, or at least skimmed, all of them, and yours is the only one that I’m buying.
Okay, short and sweet may not impress you but VOmax has been in business for 18 years! With an 18,000 sq ft facility, they’re no small potatoes. This testimonial is particularly impressive because they’ve already read the book but decided they needed their own copy anyway. Similarly, you have to weigh the fact that this company’s been around for 18 years and if it still holds value for them after having been at it for this long, so you can be sure you’ll use it for years to come too. You know, I can commiserate you made a bad buy on another book but it’s not my fault. I’m willing to stand behind mine with an unconditional money back guarantee, do those other authors? Nope, none do; that’s strike one. Do they put out this kind of content every day? Nope, strike two. Will they answer your questions in private email, can you even find their email addresses? Didn’t think so. Do they run a private forum where you can rub elbows with a lot of people just like you? That’s four strikes against them. But then, they charge less so the question becomes a matter of expectations. You do get what you pay for.
If you’re serious about your business, it’s worth the investment. Accept no imitations. Just as you expect to get a higher price for your better than average RTW product, why would my expectations be any different? Other than information, you get a lot more value with mine. Click on that “buy now” button over there in the left side bar. Or get it from Amazon, either way, I’m the one who’s shipping it to you.