From the book I decided that Fall 2007 would be the least painful time for me to jump into now, but looking at some of the archives/comments; I get the feeling it has changed, and buyers want to have products close to the
I’m assuming you’re making clothes but I don’t know what kind of products they are. Typically, Fall is the best season for everybody which is why I recommend that in the book. Yes, the market is changing and buyers are happy to look at goods closer to the selling season but there’s still a lot of wiggle room. If you’re a start up and have yet to produce your first production run, it’s not likely that you’ll get many takers in January anyway, assuming you were good to go right when the fall markets opened. Therefore, I don’t think you should worry about taking orders in January through March for Fall. Be ready to sell for fall in April and May which I know is cutting it close. And I already know that some people out there are going to say not to wait that long either because the buyers won’t have any OTB left by then.
Now, when you say that Fall would be best for you but you’re reconsidering because buyers want to see stuff closer to season, does this mean you’re considering entering a market previous to Fall? Your options will really depend a lot on what you’re making. Obviously if you’re making something like coats, you’d pass on anything but fall. Kids clothes, I’d say fall as well. Juniors and misses sportswear or dresses? Maybe spring would work for you, the problem is, you’d have to be ready to show now. Spring markets opened in June and will be going on through the end of October. And I don’t even know of which of those shows you’d even want to show at; venue matters. The Vegas shows are considered to be the biggest and most popular but those closed last week. Zoe our co-blogger was there as well as some of our regular visitors.
Visitors: what spring/summer show venues do you recommend? Or barring spring or summer, what would you recommend for a first launch?