Tag: Sales and Marketing

Smack Marketing

Courtesy of Simon Doonan, via the New York Observer:

There is a wicked new marketing strategy currently sending shock waves through the high-stakes competitive world of luxury fashion. It’s devious, delightful and deliciously dirty.

Here’s the deal: Remember how Snooki, drunk or sober, was never seen without that Coach bag dangling from the crook of her arm?

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What are the margins of an apparel distributor?

Judging from increasing questions on the web from start up clothing lines about the margins a clothing distributor expects, it has become apparent that people think they can streamline sales by contracting with one. So let’s start with that.

In the apparel industry, a distributor is a middleman between a manufacturer and its wholesale customers.…

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