Tag: Sales and Marketing

Smack Marketing

Courtesy of Simon Doonan, via the New York Observer:

There is a wicked new marketing strategy currently sending shock waves through the high-stakes competitive world of luxury fashion. It’s devious, delightful and deliciously dirty.

Here’s the deal: Remember how Snooki, drunk or sober, was never seen without that Coach bag dangling from the crook of her arm?


What are the margins of an apparel distributor?

Judging from increasing questions on the web from start up clothing lines about the margins a clothing distributor expects, it has become apparent that people think they can streamline sales by contracting with one. So let’s start with that.

In the apparel industry, a distributor is a middleman between a manufacturer and its wholesale customers.…