Feel free to jump in. Must be short and sweet. Bonus points if you can compose it in haiku. Why? Because I felt like making it a rule. Many rules are just as arbitrary if you think about it. Here’s my first one:
DE frets on sales
Makes a pricey plan for naught
Should first turn off tunes!
Seriously. Resolve to stop chasing your customers off your site. Today. Forget expensive grand plans that will take months to bear fruition (or not) and just turn the music off first. It will be okay. Promise.