San Francisco Fashion Week

For the past three years, San Francisco Fashion Week has uniquely united the city’s growing contingent of up-and-coming and established local fashion designers under an official one-of-a-kind platform that brings fashion to the forefront of San Francisco’s culture. It is an up-close and personal look at the city’s fashion influencers with a series of fashion shows, industry workshops, and shopping boutique featuring a range of jewelry, accessories and apparel from the hottest designers.

The dates are August 23-27. Anyone can attend, it’s open to the general public. However, if you are a buyer or a stylist (and can prove it with credentials) email Jason Balgas. General admission is $46. I’ve never been to an official fashion show so I don’t know what they cost. That seems like a lot to me.

On their site, you can find a detailed itinerary of the event and a list of workshops that will be held concurrently with the event. If you’re in the bay area, I’d think you might be interested in some of these classes. Miracle has been to SF Fashion Week before and says the classes are good. However, she gives negative points to the organizers of the event because she was not notified of it this year , and she thinks they should market the show to the people who’ve already been, before they market it to new people (like me). Before I digressed, my point was that you may want to attend some classes, many look quite interesting.

The SFFW site also lists all participating designers with bios and links to their work. Some of these people are really good, I enjoyed looking through their styles. At least I think they’re good, but then, I really don’t know that much about fashion anymore because it seems the definition has become diluted. What excites me about fashion is how differently shaped, complex and unique the patterns pieces would look. The weirder and more difficult the pattern, the more I like it. If it’s basically a rectangular tube with holes cut out for a neck and arms, I don’t call that fashion. There’s no trick to that. Anyway, some of these designers do some tricky stuff. Too bad none of them entered my carnival of couture of technical complexity.

Speaking of, I’m disappointed in how few COC entries I got. With all the people out there using couture sewing methods -with superior skills to those of us in RTW- you’d think they’d take advantage of an opportunity to show it. Send ’em in if you’ve got ’em, Friday is the last day.

Get New Posts by Email


  1. Sheena says:

    hi kathleen,

    my sister/partner and i are among the participating designers at this year’s sf fashion week. this is our first major fashion show. i have a question that you might want to entertain.

    our line focuses on female petites, catered to those 5’4″ and under. what are your thoughts on using petite models on the runway? we’ve been told that using models under 5’8″ will make the clothes look bad, even overwhelming and may “negatively effect our reviews.” do you or anybody think this is true? any opinions on short runway models? thanks.

  2. Jasmine says:

    Hi Kathleen, I think if you have designed a collection that is strictly for petites than you should get models that are petites as well. I just think it makes more sense that way. This will give people a more realistic view on your collection.

  3. Johanna Rengifo says:

    Has anyone checked out the after parties during Fashion Week? The reviews from the Kick Off Party on July 29th were fantastic! I’m really looking forward to going to all the events this year.

    Opening Night Gala on Wed the 23rd is gathering an elite, fasionable crowd in San Francisco.

    Anyone else out there planning to go?

  4. Michael McNamara says:

    I heard about the party on Wednesday at the fashion show at the John Brody Salon last Sunday night. That one was fun and packed but I am sure much smaller scale than fashion week stuff. I plan to go.

  5. Gai says:


    I’m interested in participating the designer boutique at SF Fashion Week 2007 as a jewelry designer. Has anyone out there participated at SF Fashion Week’s boutique and have any feedback. How useful/profitable? Did you get good visibility and leads? Were there some days better than others? Or is it just a waste of money/time? Any feedback is much appreciated

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.