PR firm sues DE

From Fashion Wire: April 7, 2005
Mao PR Sues Heatherette Designers
As everyone in fashion knows, sometimes young designers bite the hand that feeds them. Last month, Heatherette unceremoniously decided to cut ties with Mao Public Relations, their publicity firm since the label’s inception in 2001. In a meeting with Heatherette company president Elissa Bromer, Mao PR was told “their services were no longer needed,” said Mauricio Padilha, president of Mao PR.

“We created Mao to help young designers,” said Padilha of their New York-based PR firm, well known in the fashion community for their support and representation of emerging fashion designers like Richie Rich and Traver Rains, the design team behind Heatherette.

“We had a contract with Heatherette from day one to do their PR for a fee – when they first started being late with their payments we made an agreement that as soon as they got their funding that they would pay us in full,” said Padilha. “The Weisfeld/Heatherette deal has been in the works for a very long time,” he added. “We continued doing the press because we were promised we would be paid in full….We invoiced them every step of the way and everytime we would speak to Richie he kept telling us we would be getting paid as soon as the deal went through.”

Continued Padilha, “Clients come and go – but for somebody to have been helped all along and are up with a $6 million contract and don’t want to pay us a penny?”

Read the full article here via yahoo. News like this never helps others trying to break in the business; it’s a sad state of affairs. Evidently others are coming out of the woodwork with their own past due invoices. Thanks for the tip Josh.

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