I’m pleased to announce we have a new author joining us on Fashion-Incubator. This would be none other than Mike Cerny (pronounced chur-nee) of Fit Couture. As you may recall, Mike wrote an entry for us entitled Optimize your name for the internet. I paste in his bio from that entry:
Mike and his wife Amy started FitCouture.com featuring stylish women’s fitness and yoga clothing in 2003… Sales came in the very first day and three years later, Mike and Amy are still trying to catch their breath. While Amy oversees the creative aspects of the business (design, patternmaking and photography), Mike is responsible for sales & marketing, production management, and day to day operations. 95% of Fit Couture’s sales are direct to the consumer via FitCouture.com, making it a pure-play Internet designer-entreprenuer.
As with many DEs, Mike’s background is not sewn products. His career was in high technology startups, holding positions from programmer to CEO in several VC based companies. Likewise, Amy got into sewing later in life. She became inspired to teach herself to sew after having joined a gym and becoming dissatisfied with the availability of attractive fitness apparel. She is a landscape architect.
I’m sure you’ll agree that Mike is a great contributor resource and I hope you’ll extend a warm welcome to him. Welcome Mike!