MAGIC Trade Show Season Feb 2010

It’s that time of year again, the MAGIC tradeshow season in Las Vegas. It used to be the largest convention in the world, don’t know if it still is. Most everyone who needs to be there has already made plans to attend. For those who haven’t, you’ll have to keep an eye on this. MAGIC is Mecca. Even if you never intend to show there, the trip is educational. If you have no idea what I’m talking about, start here. At close, I’ll list some tradeshow reviews previously published on this site.

As I did last year, I’ve created a spreadsheet listing dates, locations and websites (xls) of each show. It would seem we’ve lost and gained a few shows from last February. Gone: ASAP, Eco Show, Magia at Magic. New shows: FN Platform (shoes) and Workroom (?). As ever, the WWIN show is a must stop for DE women’s apparel lines. They also have a kidswear show, the competing Magic kids show is nothing to write home about. It’s harder to get to these last two shows (long story) but it’s worth the effort. All of the show links are in the spreadsheet.

If you’re interested in seminars California Apparel News has done the heavy lifting. If you’d like to meet up with kindred in attendance, check this section in the forum. If you have expectations of certain shows, please read some of the reviews. I’m speaking specifically of Sourcing at Magic. Most people are disappointed, don’t say I didn’t warn you.

Happy selling, shopping or researching!

Reviews of whole sale shows: visitors
Project trade show review 2/08
Magic, WWIN, Project & Pool review: Lameka
Sourcing at Magic
Sourcing at Magic 2/08: David Sorg
Trade show reviews misc: 8/2008
Trade show review: Project 8/2008
Trade show review 1: POOL 8/2008
Trade show review: Lingerie Americas Magic 8/2008
Notes Eco Trade Show
MAGIC Trip Report: Malia Premi
MAGIC Trip Report: Sally Beers
MAGIC Trip Report: Meghan Bachman
MAGIC Trip Report: Vicki Clairborne
MAGIC Trip Report: Todd Hudson
MAGIC Trip Report: Kathleen pt.1
MAGIC Trip Report: Kathleen pt.2
MAGIC Trip Report: Kathleen pt.3
Magic show interim report
Trudy’s adventures in Las Vegas pt.1
Trudy’s adventures in Las Vegas pt.2
Trudy’s adventures in Las Vegas pt.3

Reviews of trade shows from exhibitors:
WWIN show report: Georgina Estefania [amended]
Showing a line at MAGIC: Rene Geneva
Global ECO Show review: Naturally Bamboo
Global ECO Show review: Ellaroo
Showing at KIDShow 2/08: Bethany

Interviews of exhibitors:
MAGIC Interview: Sales Rep Leah Wiley
MAGIC Interview: Allay California
MAGIC Interview: Bo Bo Bags
MAGIC Interview: Bungalow 360

Helpful How to’s (exhibiting):
What it’s like to exhibit at MAGIC
How to promote yourself before a show
How to promote your line at a trade show
Showing a children’s wear line
Getting into your first trade show
Trade show success and expectations
How to engage buyers at trade shows

Seminar review: Top Five Problems You Should Avoid When Importing
This could only happen in Vegas: Kimberly
Eco Seminar review
Las Vegas trade show season 2/08
Meet ups at Magic 8/2008
MAGIC Show: Publications
Open letter to POOL Tradeshow

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  1. Mary Lombard says:

    Great spreadsheet, I used it last year to help with the Merch calendar. I’ve never attended Magic, management isn’t exactly sure what I would get out of it. Any reason why the Tech director and fit specialist should go?

  2. Kathleen says:

    I can think of a lot of reasons.

    1. Hanging out in the booth for awhile will give you an idea of what buyers have to say about your products. They may use comparatives from lines like yours -which you’ll then go investigate.

    2. You’ll have the opportunity to see trends/changes in fit evolution from complementary lines.

    3. You can shop competing lines to see innovation in design, methods of construction and fit they are using that may be advantageous for your company to consider.

    4. You can see new materials and how they’re being used and constructed.

    5. You’ll have the opportunity to see the considerable array of new books, magazines, supplier data sheets etc, you might not have known about otherwise. The technical is not a strength of the show but I manage to pick up plenty pursuing circuitous searching after the fact.

    6. You gain a much better understanding of where the market is heading and can contribute to making that happen (and being able to articulate it in other terms).

    People like us see totally different things and it’s useful. Maybe your employer fears you’ll want to attend every show here on out and are concerned with the expense. I would think that once every two or three years would be good enough.

  3. carissa says:

    Its so educational to attend the shows in Vegas. There are so many shows there at once? Magic, Pool, Moda, Curve the lingerie show, etc.

    Kathleen, I need to join the forum again, can you give me specific instructions (again) on how to pay?


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