Continuing from yesterday’s discussion, let’s talk about framing, problem perception, bias and expectations with what has become a break away topic of being able to find contractors on the web -in spite of my expressed dismay.
Framing: Most people are an expert at something. You excel in your own domain. To make it easier for yourself, you naturally want everything to fall into that domain as much as possible. It’s efficient, a cognitive short cut. However, specifically because you prefer searching on the web -that’s how you solve a sourcing problem- you expect others who may not use this as a strategy, to comply with your preferences. The reality is, they’re not going to change any sooner than you will.
Problem perception: Because your domain is your paradigm, you cannot help but to interpret and assign the cause and source of problems through that lens. The conflict lies in that your domain isn’t someone else’s anymore than their domain is yours. How others attribute the source of problems is vastly different from the way you do. They’re not likely to change anytime soon because that’s not how they perceive the problem.
Bias: If two parties can’t even agree as to what constitutes the ground rules, why become frustrated that they will not change for you if you will not change in ways that are meaningful for them? You are asking them to do something you will not. This is not to say I don’t think contractors shouldn’t have to have a web presence (they should), largely because it is more convenient for us (be honest), I’m trying to get you to think beyond polarization.
Expectations: People underestimate the difficulty of performing tasks they do easily and consequently overestimate the performance of others on the same task. Meaning, you excel at your domain (web strategies) and assume everyone does it as readily if not better than you do. Therefore if others do not meet your expectations, the cognitive shortcut is to presume they are either stupid or stubborn -or both. Hardly a fortuitous beginning.
Contractors know sewing, not the web. They don’t understand its salience to their enterprise anymore than many of my visitors sufficiently understand the importance of the advice I give here. In many ways, I see no difference between you and our theoretical contractors. Don’t lament the contractor’s eventual demise, worry about your own because neither of you will survive. While you’re frustrated they’ll go under because they can’t be found in ways you’d prefer to find them, they’re frustrated that you won’t last either due to questionable spending and planning priorities. How many stubborn people visit and comment here who think reading the site is good enough? It’s more than they knew before so they don’t need my book. A better question is why do you hold expectations that you will not fulfill yourself?
Summary: It all boils down to human nature and being aware of your own biases rather than picking out the flaws in other’s perceptions. It’s just life. If it were possible to change other people, they would have changed you long ago. :)
Let’s try framing the question again looking for the big picture. You can’t change anyone, only yourself. No one said this was easy. If it were easy, it wouldn’t be a problem.