Continuing from yesterday (Guessing the market: targeting for your business plan), now is when people are going to get mad at me. The size and spending of your market doesn’t matter unless it is highly specialized. Here are some examples that require targeted data:
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My favorite books aren’t about sewing but about building things sustainably. Like how to dig a well, build a water pump to plumb a home, pull stumps, how to make your own tools, sanitize drinking water with leach fields you build yourself -all without electricity or fossil fuel dependent machinery.…
A friend -the person who donated their business plan for analysis in the Analyzing Business Plans series– sent me an apparel industry appropriate business template that he found. By the way, he has taken your criticisms (although some were a bit harsh) to heart which is why he thinks you all would appreciate knowing about the business template too.…
Finally we come to the end of the series. Again, see the full list of entries at close to catch up on the parts you missed. Remember, this plan is typical or even better than the ones I usually get. Today’s entry continues where we left off at the section on advertising.…
Continuing on, see the parts you missed with the list of entries at close as needed.
Interestingly, this company has decided to target two segments of the market. I’m not much of a marketing guru but I don’t think this is a bad approach because it’s not uncommon that your stuff ends up selling to a related consumer group rather than the one you profiled anyway.…
