Author: Guest Author

Selling to department stores pt.3 (compliance)

Today we have a post from guest author Jim Wiebe. Jim provided the source material for the the second entry in the series based on the EDI BootCamp class I took from him. Without further ado, here’s Jim:
———————-

In part 2, Kathleen said “If you want to move up to another level sales-wise, the process and logistics of how you service those accounts will have to move up to another level first.” Very true, but you are facing something of a chicken and egg situation here.…

Read More...

Everything I wish I’d known when I started pt.2

Yippee, here’s part two of Annie’s lessons learned in continuation of yesterday’s entry. Speaking of lessons learned, Annie was a bit chagrined that people were looking forward to learning what those were when she did mention some of them yesterday. She wrote me saying “This time I have pulled out in italics the lessons I learned — or at least some of them.…

Read More...

Everything I wish I’d known when I started pt.1

The inspiration for this guest entry series comes from a DE I’ve had the pleasure to work with a few years. She started like nearly everyone else and grew her business into a wildly popular product line with rabid fans. Her product is a utility sewn product that is the farthest thing from “fashion” you could imagine but she’s managed to position her product to become a collectible and universally coveted item.…

Read More...