From Denimology I see that ABC has gone into the business of apparel retailing. They’re selling clothes and accessories worn by the actors in Desperate Housewives. It’s said that media runs our lives, will it now be dressing us too? What happens if this retail model is successful? Will ABC become the next generation of push manufacturers? If so, will ABC start designing their own lines and pepper their media offerings with their own apparel? Why do I find this so amusing? What will they sell next? Cars, computers and groceries? They’re already selling furniture.
Amusement aside, I think it’s an interesting new revenue stream for media companies. Clever too.