This weekend being a holiday, we’re out of town doing our usual Memorial Day traipse to the wine festival in Las Cruces. Owing to the generosity of free wi-fi at McDonalds, I should dispense with preamble to this week’s archives edition.…
Continuing from yesterday (Guessing the market: targeting for your business plan), now is when people are going to get mad at me. The size and spending of your market doesn’t matter unless it is highly specialized. Here are some examples that require targeted data:
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N writes:
I am working on a business plan for my women’s contemporary clothing line. I’m stuck at the market analysis portion of my business plan as I cannot seem to get my hands on the information required to complete it.
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Danielle reminds me to tell you the story of Roy. Roy makes jeans. Very nice ones; I love his workmanship. There’s nothing I can tell you about Roy that you can’t read on his site except to say he’s a good source of inspiration.…
I’ve been reading The Trusted Advisor again; I love that site. It’s all about building trust. A guest author there (Ian Welsh) has written two parts thus far on rational trust using themes common to game theory. Most specifically, The Prisoner’s Dilemma which describes possible outcomes between two people who stand the most to gain by cooperation but often don’t.…
