Month: September 2010

Naming senior sizing

I had a whole lot more to say in Fit used to be so much better than I wrote. One thing I did hope would arise in the ensuing conversation was the matter of fitting older people. This market wasn’t appreciable before but with baby boomers aging and being such babies about it (we are) and having the expectations we do (the first spoiled generation), fitting this demography will become increasingly critical.…

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Everything I wish I’d known when I started pt.2

Yippee, here’s part two of Annie’s lessons learned in continuation of yesterday’s entry. Speaking of lessons learned, Annie was a bit chagrined that people were looking forward to learning what those were when she did mention some of them yesterday. She wrote me saying “This time I have pulled out in italics the lessons I learned — or at least some of them.…

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Everything I wish I’d known when I started pt.1

The inspiration for this guest entry series comes from a DE I’ve had the pleasure to work with a few years. She started like nearly everyone else and grew her business into a wildly popular product line with rabid fans. Her product is a utility sewn product that is the farthest thing from “fashion” you could imagine but she’s managed to position her product to become a collectible and universally coveted item.…

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