Month: September 2009

2 sales mistakes: pitching wholesale buyers by email

There’s two central mistakes in how designers sell to wholesale retail buyers. The first is framing the message, meaning they don’t understand what the buyer wants to hear. The second is unique to email itself. Because email is so inexpensive to pitch potential buyers as compared to traditional editorial or advertising, designers go overboard with copy (mistake #1) and artwork that misses the mark.…

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