Month: November 2008

Is your strategy patently obvious, pathetic or parasitic?

There are a variety of ways to express the philosophical values inherent in your company to consumers. These strategies range from patently obvious to pathetic to the parasitic. I call this the three P’s of authenticity. While the patently obvious -better known as cause marketing- can be dicey if not well done, you want to avoid pathetic and parasitic at all costs.…