As a designer-entrepreneur, you need to know the little things that people can read into your line. You’d be surprised what people can tell about a company just by looking at photographs or examining samples. This is not to hurt anybody’s feelings, this is in the interests of quality process; the keystone of a lean manufacturer. Agreed? If you find you’re committing any of the sins on this list, hopefully you’ll make corrections a priority. Anyway, this is a tip sheet for retailers, sales reps and consumers to use to determine whether there may be looming problems with a new designer’s line.
1. No blocks, limited style continuity.
2. No style numbers or poor style numbers.
3. Shows styles in all sizes (patterns are graded before market).
4. Shows more than 3 color ways.
5. Can make immediate delivery.
6. Items are not pre-washed/treated (are textiles tested?).
7. Too many styles. No more than 10-15 bodies for the first foray.
8. Label compliance (FTC regs aren’t followed). No RN number if required.
9. No sizing specs, line sheets or swatch cards.
10. Company or label name.