Comments on: Why larger sizes cost more or Size is nothing but a number How to start a clothing line or run the one you have, better. Sat, 15 Aug 2015 19:11:18 +0000 hourly 1 By: Kathleen Thu, 09 Oct 2014 23:05:11 +0000 Hi Gwen,

Adding additional sizes is much costlier than consumers imagine. It’s not like making tires, fitting rims to tightly defined parameters. I wish it were that simple. Here is a post I wrote about it, Why existing manufacturers don’t add plus sizes. Please read the comments too.

By: gwen gyldenege Wed, 08 Oct 2014 17:54:40 +0000 Oh, and if a larger size costs more and you add more to your line up, then factor that cost across the entire line. Fast & cheap fashion won’t last for long. All consumers are going to need to shift in mindset. Yeah, it costs a lot for good quality clothing, for a reason. Watch. It’s going to go the way of publishing and newspapers. And I’m going to take a gamble and say that people are already buying fewer clothes, looking for pieces to last longer.

By: gwen gyldenege Wed, 08 Oct 2014 17:51:34 +0000 I highly encourage all of you to read Geoffrey Moore’s book, “Crossing the Chasm”. Every one of you who is developing clothing is in essence a product manager in some form or fashion. Any product manager worth their weight, knows that a successful product launch and continued sales are based on critical market research.

Some samples of the average consumer may be typically on the L / XL scale. But you might be missing out on an entire market of customers who have money they would gladly spend if they could ever find a garment in their size.

Research your market – you don’t have to pay some high end marketing firm, you can just run a poll on people in a few cities. You could go to a store and ask people to fill out forms, or post a poll on your website, then email all your friends and family and current clients.

If you don’t spend time understanding it up front, you miss out on potential revenue. The plus sized community is hungry for good clothing. It’s either sold out or in dreary victorian mourning colors. I’m sure there are other markets (petite’s, etc.) who would be glad to be served if they were made aware. It might seem very overwhelming, especially in light of manufacturers declining to cut anything beyond what they deem is acceptable, but if we start in the direction of serving our target market, things will begin to change and likely we will make customers for life.

By: Kathleen Fasanella Tue, 25 Jun 2013 00:08:19 +0000 I think that by depicting a marker, it made this too literal as opposed to conceptual. [In my defense, I used a marker since people thought fabric was the only hang up -altho it is a big caveat.] Consider garment complexity; if there are few style lines, just a flat body (consider a tee), there aren’t any smaller pieces you can stick in with the larger sizes if you don’t have the aforementioned 0’s and 2’s to fill in with the size 18’s and 20’s.

But that is a distraction, it is closer to a concept. Once you consider cutting, bundling, handling, thread, pressing, finishing etc, the larger sizes cost more. Sure they use the same tags but they take longer zips and more buttons.

For example, let’s say a medium costs $10.
A small would cost $9, extra small would be $8, a large would be $11 and the xl would be $12.
All of these average out to a cost of $10 -the base size which is what you’re using for costing.

If you were to add a range of still larger sizes but no smaller sizes, the average garment cost wouldn’t be $10, it would be higher. Theoretically, the costs would be an average of $11.
XS-$8, S-$9, M-$10, L-$11, XL-$12, XXL-$13, XXXL-$14
However, the real cost would actually be higher because there wouldn’t be XXS or XXXS to pair with the XXL/XXXL so the larger sizes might actually cost double ($20 ea), raising the average price of the style by 30%.

By: Judy Mon, 24 Jun 2013 21:25:18 +0000 Kathleen, I’ve been thinking about this for a bit – can’t you do a ‘mixed’ layout/marker? by that I mean – in your second diagram, with the ‘white space’ – you can put some of the smaller sizes pieces to fit in the area and use the fabric, (or even some patters of the larger sizes that may fit.) I know this gets confusing when you start cutting and you have some small sizes then cut X-L sizes etc, but it does make better use of the fabric. Perhaps what I’m cutting is on the smaller scale so I am able to keep track of the different sizes. It can be hard to plan the layout this way as I don’t have a computer program to do a marker – just cardboard patterns that I shift around to see how it works.