Starting a ecommerce boutique

NH writes:

I’ve been a fan of your site for some time now and really enjoy your informative articles. I’m planning on opening a contemporary women’s apparel and accessories boutique that caters to women sizes 8 to 18. However to keep overhead down in the beginning phase of the business I’m thinking of starting it as an ecommerce boutique. I wanted to know if you have any information or advice on starting a venture like this. I believe I can start it small and maintain the inventory (around 200 units) in my house and handle shipping through UPS. Please share your thoughts…

I’m not qualified to reply. We hope I may impose upon you to respond because I get several queries a month. Most helpful would be any book suggestions, sites, or specific advice you think is useful. Thanks!

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