Courtesy of Simon Doonan, via the New York Observer:
There is a wicked new marketing strategy currently sending shock waves through the high-stakes competitive world of luxury fashion. It’s devious, delightful and deliciously dirty.
Here’s the deal: Remember how Snooki, drunk or sober, was never seen without that Coach bag dangling from the crook of her arm? Snooki and her Coach were as synonymous as The Situation and his six-pack. But then the winds of change started blowing on Jersey Shore. Every photograph of Guido-huntin’ Snooki showed her toting a new designer purse. Why the sudden disloyalty? Was she trading up? … The answer is much more intriguing.
Allegedly, the anxious folks at these various luxury houses are all aggressively gifting our gal Snookums with free bags. No surprise, right? But here’s the shocker: They are not sending her their own bags. They are sending her each other’s bags! Competitors‘ bags!
I thought it too hilarious not to mention. I found the link via comments on MR; the given post mentioning that Abercrombie & Fitch Co. wants to pay Michael Sorrentino to not wear their brand. This of course reminds me of Burberry’s less than warm reception of its burgeoning customer base among hip hops and chavs. The lesson boys and girls is to be careful what you wish for because you just might get it. Burberry’s popularity with its unintended demography contributed to dismal sales figures…