From Sales and Marketing

How to get full price or The indie eco-system: Retail on the ropes

As manufacturers, you depend on getting full price for your stuff but are you always aware of the interplay at retail? Think about it; how your partners in independent and specialty stores are faring should concern everyone including consumers.

Two recent blog posts highlight the problem, first was from the Robin Report in Derailing the showroom scare:

A recent [study] revealed that 70 percent of consumers ages 25 to 54 with smart phones use them to comparison shop, up from 62 percent a year ago.

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Trip report: January 2012 WESA market pt.1

denver_mart_WESA_2012_sm

Today we have part one of a two part guest entry from Jessica Hanebutt Snell of Rockin’ B Design, LLC who writes of her experiences at the recent WESA market show. Jess is an F-I member as well as a DE specializing in vintage-inspired ladies western apparel with a keen interest in all aspects of the western lifestyle industry as well as the vintage fashion community.…

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