I’d meant to have pt 8 up by now but I got sucked into this webinar thing that Apparel (magazine) does. It doesn’t cost anything. Mostly power point slides. It’s geared to the big players. Not that I’m big, I like looking up the pipeline to see what’s coming for the big guys (or how they think things are coming) or what this particular consulting group who put on the webinar thinks is what’s coming. If you’re someone who follows consumer spending and demographics, you didn’t miss a thing. It was a presentation of the obvious, the usual stats on demographic changes and spending. I took notes. Is anybody interested in what they said? The only thing that stands out from the usual stuff was their prediction that RF-SQL would surpass RFID. And no, I don’t know what RF-SQL is. Even the google results were enigmatic. If webinars like this interest you, read more here.
During the webinar, the presenter suggested we visit a site called Retail-Sucks and read the entry entitled “I quit. I just forgot to tell you” which I couldn’t find when I trekked over there. I thought the url was interesting. And it was, let me tell you. It’s a site that’s just jam packed with complaints, stories and anecdotes from employees of the retail sector. I could only think that this kind of information could be pretty useful. If you wanted to sell to consumers, you’d get a handle on the irrational things consumers can do and set up established policies using examples from the problems you’ll read . Likewise, if you wanted to develop a better relationship with your stores, you’d have a better handle of the problems of processing incoming inventory (yours) and the hassle they go through to sell your goods. They earn their margin. I think the site can be a good reality check for manufacturers who want more insight into store-floor goings on.
Retail-Sucks is an unfiltered view into retail. It’s interesting to read from the viewpoint of people who will be handling your product. I found it fascinating, I got stuck there. Some of the stories were incredible. Oh, and some of the clerks have a bad attitude. One of them is over the top. I wouldn’t want a clerk who thought all customers are stupid to work in my store. If you’re a retailer, you’ll get a handle on the gripes your employees don’t or can’t tell you. Some of the stories are funny with mostly stupid shoplifter stories. And they write pretty well so it’s enjoyable to read too. Bookmark this site (I’m adding it to the side bar) and visit monthly. You’ll learn a lot. And probably never want to work in retail.