From Fit and Sizing

When Brands go bad, fit goes you know where

Before we were so rudely interrupted, my sense of unease and dismay over inconsistent sizing within identical SKUs (as explained by our career tech designer) was growing. A consumer’s expectations are not unreasonable if they try on Style #12345 and -if finding it to their liking decide to buy two or more of them- have every reason to expect that the ones they didn’t try on will fit as well as the first.…

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